While appointing a marketing agency, one of the dilemmas companies confront is whether to split their account among several marketing agencies or appoint a single communications resource offering broad range of marketing services.

Hina Bakht, Vice President of Dubai-based MPJ – Marketing Projunction said, “There are two schools of thought – one that is stuck up on the idea of multiple agencies performing specialized tasks and the other that advocates single source of communication. Companies, especially those that have limited resources and budget at their disposal, are better off working with an integrated marketing agency making communication efficient, consistent and cost-effective. Finding five different agencies having equal caliber is a massive challenge for a company on a budget and then to get them to communicate the same message is even more challenging resulting in inconsistency of communication”.

MPJ offers world-class integrated marketing solutions across varied sectors and industries. Hina stressed, “We are a one-stop-shop for advertising, public relations, social media, events management, website development and mobile marketing. Our business model has been defined based on the market requirements whereby we saw a growing demand from mid-sized companies for integrated marketing services. Today we serve a prestigious client list across multiple channels and majority of our clients prefer a full-service package”.

About MPJ

Founded in 2002, owned by Faisal Holding and Manafa, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, Manafa, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com