Abu Dhabi, United Arab Emirates – 15^th Jan 2024 – Marketing ProJunction LLC (MPJ), a marketing and communications’ agency, subsidiary of MANAFA LLC is proud to announce the launch of the latest winter outdoor campaign for Emirates Red Crescent. The campaign aims to raise awareness and support for the organization’s vital efforts in providing humanitarian aid to vulnerable communities during the winter season.

The “Emirates Red Crescent Winter Campaign” will be rolled out across multiple high-traffic locations, including major urban centres and residential areas. Featuring a combination of impactful outdoor advertisements, the campaign seeks to inspire the community to contribute to the cause, emphasizing the importance of helping those in need during the colder months.

Ali Basma, Managing Director of MPJ, stated: “We are truly honored to partner with Emirates Red Crescent on this campaign. The winter season can be a particularly difficult time for those in need, and it’s our collective responsibility to extend our help and compassion. Through this initiative, we hope to drive significant awareness and encourage the community to act with generosity and kindness. We look forward to seeing the impact this campaign will have.”

Emirates Red Crescent has long been dedicated to alleviating human suffering, both locally and globally. With winter presenting additional hardships for displaced populations and low-income families, this partnership with MPJ is aimed at creating a wave of community-driven support that will directly impact those in need. The campaign also seeks to highlight the importance of winter aid initiatives.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com