Dubai, May 9, 2018 – A new logo and website have been launched for the UAE based family business group, Faisal Holding, in the presence of the chairman, H.E Sheikh Faisal bin Sultan Al Qassimi, the board members, and its CEO.

With a striking modular design, the new logo features pillars reflecting the core corporate belief in a strong foundation essential to building a promising future, while key values lie in Faisal Holding’s heritage being from the United Arab Emirates, emphasised by the incorporation of modern calligraphic elements in the logo.

Overall, the new look serves to reflect the core strength of the company, its global approach to bridging East and West, and an emphasis on teamwork.

Coinciding with the launch of the logo, a new website was also revealed for Faisal Holding, an updated communications portal that comprehensively details the company’s vision, investments and projects, range of business and expansion philosophy.

At the launch and cake-cutting ceremony, speeches were made by the Managing Director H.E Sheikh Mohammad bin Faisal Bin Sultan Al Qassimi and the CEO Mr. Brett Schafer, and in the presence of the board members H.E Sheikh Khalid bin Faisal Al Qassimi and H.E Sheikh Sultan bin Faisal Al Qassimi.

H.E Sheikh Mohammad bin Faisal bin Sultan Al Qassimi explained that the new logo is a reflection of a larger vision, “We are proud of our heritage which we consider as our top vision guiding the future of our corporate business. We have also developed the new website to meet the expectations of all stakeholders seeking to learn more about us or join us. This facelift represents excellence to make the next step of expansion unique equally and guided by our vision”.

Additionally, the CEO Brett Schafer said: “The new logo represents our goals, values, and achievements – put together to form an honest representation of what we truly seek. This new logo and new website are the beginning to our future and strongly reflect the true identity, position, and values of our company.”

About Faisal Holding:

Established in Sharjah in 1975, by H.E. Sheikh Faisal Bin Sultan Al Qassimi, Faisal Holding LLC is a pioneering investment holding company with a widespread presence in the Middle East. Faisal Holding prides itself on their culture of integrity, sustainability, innovation, and value creation.

Coupled with its core business specializing in infrastructure development and large-scale projects along with a keen understanding of the global market, over the years, Faisal Holding has expanded into property and real estate management, investments, retail, hospitality and integrated marketing services.

The subsidiaries of Faisal Holding LLC are Toyworld Distributor LLC, Faisal Holding Investments, Faisal Holding Hotels & Investments, HMH – Hospitality Management Holdings, and MPJ – Marketing Pro-Junction. Furthermore, the associate companies of Faisal Holding LLC include GIBCA, REEF Real Estate Investment Company LLC, RSO, and Grand Stores LLC.

For more information about Faisal Holding please visit www.faisalholding.com