Sharjah, United Arab Emirates – 10^th May 2025 – Marketing ProJunction LLC (MPJ), a marketing and communications’ agency, subsidiary of MANAFA LLC is proud to have played an integral role in Hospitality Management Holding (HMH)’s successful participation at the Arabian Travel Market (ATM) 2025. As HMH marks its 15^th consecutive participation, MPJ’s expertise in branding, PR, and social media marketing has been instrumental in amplifying HMH’s regional presence and cementing its position as a leader in the hospitality sector.

Over the years, MPJ has played a pivotal role in shaping HMH’s marketing strategies, helping the company showcase its strategic growth and milestones across the GCC. From developing compelling brand stories to executing integrated campaigns, MPJ has consistently amplified HMH’s market position, turning announcements into industry headlines and achievements into competitive advantages.

This year at ATM, HMH celebrated two significant milestones: the signing of an MoU for a new hotel property in Dammam and the agreement for the Corp Makkah Al Naseem Hotel. These announcements reflect HMH’s ongoing commitment to expanding its footprint in Saudi Arabia, and MPJ was there to ensure these messages reached the right audiences through targeted PR campaigns and media coverage.

Haytham Abdelaziz, COO at HMH, shared his thoughts on the partnership with MPJ:
“MPJ has consistently exceeded expectations in bringing our brand vision to life. Their support at events like ATM, from managing our PR strategy to adding creative touches to our stand design and exhibition collaterals, has been invaluable. MPJ’s deep understanding of our needs and their creative approach have been key to helping us communicate our growth and achievements to the right audience. We look forward to continuing this successful partnership as we work together on future milestones.”

Looking ahead, MPJ is excited to continue its partnership with HMH, leveraging their expertise to help the company navigate the evolving landscape of the hospitality industry. With a shared commitment to excellence and growth, the partnership will continue to deliver impactful results for HMH’s future endeavors.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.