Sharjah, United Arab Emirates– 4^th October 2025 – Marketing ProJunction LLC (MPJ), a leading marketing and communications agency and a subsidiary of MANAFA LLC, has spearheaded a groundbreaking the development and implementation of a WhatsApp-based chat solution that is revolutionizing guest experiences across Hospitality Management Holding’s (HMH) entire hotel portfolio. This digital-first initiative aims to enhance guest engagement, streamline service requests, and elevate the overall guest journey through technology guests already use and trust.

Building on the success of earlier deployments at select HMH properties, this group-wide rollout represents a natural and strategic progression. The platform enables guests to interact with hotel services directly through WhatsApp by simply scanning a QR code displayed across key guest touchpoints. Through the interface, guests can view dining menus, place F&B orders, make housekeeping or maintenance requests, and access hotel amenities or promotions—all in real time and through a conversational, intuitive experience.

Each hotel’s solution was customised to reflect its brand identity while maintaining a consistent standard of user experience across the portfolio. The tool supports multiple languages and integrates with existing hotel systems to ensure operational efficiency for staff while reducing wait times and friction for guests.

MPJ’s mission is to bridge technology and hospitality to create smarter, more intuitive guest journeys.By integrating this solution across HMH-managed properties, MPJ enables the group to deliver elevated, guest-centric service with greater speed, convenience, and personalisation—setting a new benchmark for digital hospitality in the region.

This initiative marks a significant milestone in HMH’s broader strategy to embrace guest-centric innovation. With MPJ as a digital transformation partner, the group is moving toward more connected, efficient, and personalised hospitality—blending the warmth of traditional service with the power of technology.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.